Collaboration & Marketing

Part One

Pair up with at least one other classmate who is trying to answer a similar question or wants to create a visual story in a similar style. Collaborate to come up with a plan that will help both/all of you have a greater chance of success. Why collaborate? It’s useful to combine skills with someone else to strengthen your ideas and reach.

What to Include:

1. Goal: What question do you want to answer? How will your answer inform your visual story? How will your visual story showcase or advance that answer? What impact do you want your story to have? How will you reach your desired audience and how do you want them to react to your visual story?
2. Identify: Determine what marketing and promotional avenues will work best for your visual story and your message (if you choose to have one!). (Think: local art museum, theatre, social media influencers, local business investors, art supply stores, etc.)
3. Analyze: Determine what skills and resources your group possesses to help promote your work. Note any skill gaps in the group and create a plan for how you can overcome those weaknesses.
4. Create a Timeline: Determine the steps you will take to promote your visual story and assign a timeline for each step.
5. Pitch: Create a clear and descriptive pitch that you can use to find support for your work. Make sure it’s short, energetic, interesting and explains the visual story you’re creating and the question it’s helping answer. Remember, your pitch will be delivered to an audience who has no knowledge of what you’re doing or why.

When your plan is complete, pitch your ideas to potential funders and promoters and see if they will help support your visual storytelling vision!

Part Two

Think about the visual story you want to create. Write a press release to generate excitement and publicity for your story. (Hint: focus on what makes your visual story unique.)