You’ve heard the pitches. You’ve given yours. Now it’s time to review and get reviewed. It’s your final opportunity to offer critiques and receive feedback to help make your project, and those of your classmates, just that much stronger before crossing the finish line.

  1. This activity can be done as a class or in small groups.
  2. Set a time limit for the peer review session and then equally divide that time between each of the pitched projects, ensuring everyone gets to hear feedback on their work.
  3. The reviewers should be using the notes they took during the pitches, as well as the guide below. Consider offering tangible help (where possible) so the reviewee can better implement your advice.
  4. The reviewee is encouraged to record or, at least, take notes of the feedback session. You can refer to this guide on receiving criticism if you’d like. Be sure to ask for examples or tangible help (where possible) from the reviewer if you want to implement their advice.
  5. At the end of the peer review session, everyone should have a better sense of how close they are to completing their final project, and have a list of ideas that can help make it even stronger.
  6. Take the time, at home or during the next class, to rework or refine your final project based on the feedback you’ve received. This might feel like a setback or a failure, but it’s just another step towards a better outcome.

Describe

  • What was your first thought when you heard the pitch?
  • Who is or what will be impacted by the project?
  • What is the point of the project? What is its goal?

Analyze

  • What is the name of the project? Is the brand clear?
  • How is the project pitched? Is the information provided to describe it clear? Is it accurate and reflective of the project’s activities?
  • In your opinion, who is the project’s target audience or consumer?
  • Were stakeholders properly consulted?
  • Is the project addressing a gap in the market or is it improving on an existing product or service? Is it entrepreneurial or intrapreneurial?
  • Is the project well thought through? Is there proof of concept? Is it backed by research/sourcing?
  • Is the project scalable?
  • Is the project missing any important elements? Are there laws, treaties or other legal consequences that need to be addressed by the project?

Interpret

  • Is the project responding to demand or trying to create demand?
  • What is the purpose of the project? To offer a solution? To incent an action? To fix a problem?
  • What message does the project send to the public?
  • Is the project or idea effective and impactful?
  • Is there anything confusing that needs clarification?

Evaluate

  • Is the project a good idea? Is it innovative?
  • What do you like the most about it? What do you dislike?
  • How do you think the project will be received? By consumers? By media? Will there be any pockets of opposition in the community?
  • Can you think of any improvements that would make this project or pitch more effective?
  • Why do you think the project is successful/unsuccessful?
  • What might you have done differently if given the opportunity to lead the project?