Chapter Five


Why do some stories succeed, while others fail? Understand the value of good process and good product.

Part One

👩🏻‍🏫 Lesson Media – Process

Hot Takes

Dawn Carr

Champion of collaborative and strategic action in the field of parks and protected areas | Strong interpersonal skills in team settings and independently motivated...

Mohnish Kamat

Mohnish is a business transformation executive who works with senior executives to help them reposition their business and achieve its full potential. With a...

Reflection Activity

  • Open Mic: Take the floor and tell the rest of the class your thoughts on the lesson media, not only in this chapter, but for the entire unit so far. Describe what question you have decided to tackle and ideas about how you might tackle it.

Further Exploration

Part Two

The following activities will help introduce you to the concepts throughout the chapter. Your teacher will direct you to the activities to complete below.

Marketing Experiment

How will you work with others to create a plan to promote your idea to your target audience?

Success vs Failure

Learn how others have successfully and unsuccessfully researched a question similar to your own

How to Answer Your Question

You have your question, now how will you prove it will work? *Manditory

From the Sorted Library

Additional Resources

Part Three

How does doing good research relate to you?

You may have heard that sometimes the process is more important than the product, right? Or “trust the process”? Why do we have to do the process before creating the product? Listen two these different perspectives from two established leaders in their field, and why they trusted the process. Sometimes. And sometimes they learned that the process was broken.

Hal Kvisle is a Canadian business icon. He’s been named Canada’s outstanding CEO of the year, received the Canadian Business Leader Award, and has been recognized as one of the 50 most influential executives in the country. 

Dr. Harvey Locke is a conservationist, writer, and photographer who is a recognized global leader in the field of parks, wilderness and large landscape conservation. He is co-founder of both the Yellowstone to Yukon Conservation Initiative and the global Nature Needs Half Movement and serves as Chair of the IUCN World Commission on Protected Areas Beyond the Aichi Targets Task Force.

This podcast is featured across all 5 subjects here on Nature Labs. We’re going to show you throughout this unit how each subject links to one another. You might not like art, or science, or English, or social studies – but hey – they are all related. Let’s find out!

Hal Kvisle

  • Are his perspectives reasonable?
  • Do you think his vision for balance does right by both the economy and biodiversity?
  • Has he given you better insight in how you can work with business leaders - major corporations - to bring about change that benefits both people and nature?
  • Were you surprised by his advocacy for conservation?
  • Did he advocate for too much, or too little?
  • If you had assumptions about Hal did he change your perspective? On the issues? On the person?

Dr. Harvey Locke

  • Is the Yellowstone to Yukon concept of large-landscape conservation working?
  • Is your answer based on your bias or the evidence?
  • Is the model one that should be scaled nationally – and globally – to protect half the world in order to halt biodiversity loss?
  • Is the idea too big, too divisive to have a real chance at working?
  • Is it too colonial, too parks-forward?
  • Does it, as has been said, separate people from nature?
  • Or is Nature Needs Half simply a response to what the science says, a big idea whose time has come?
  • Is it a cost-efficient tool to not only protect biodiversity, but also curb climate change?
  • Should there not be places where nature gets to come first, given how many places where people get to reign supreme? Or was it by separating people from nature that led to the problems we face in the first place?
  • What’s your perspective? If you don’t think this is the right solution, what is?

Theme Media

🧍🏽🧍🏿‍♀️/👩🏾‍💻 WATCH: Select the ONE theme you’d like to learn though. You don’t need to explore them all, just choose the one that interests you the most. The theme you choose will help guide you through the entire unit as you explore one of the following concepts: Economics, Resources, Ethics, Stewardship or Land-Use. Your teacher will decide if you are working on your own or in groups.

Theme 1: Economics

Save the economy to save nature or save nature to save the economy?

Theme Three: Ethics

Should individuals matter in conservation?

Theme 2: Resources

Endangered Species: A question of resources.

Theme Four: Stewardship

Are we killing nature with kindness?

Theme 5: Land-Use

Land Use: Does Nature Need Half?

Unit completion


Chapter One

Introduction to Research

Chapter Five

Storytelling Process

Chapter Nine

Debate and Peer Review

Chapter Two

Framing & Core Elements

Chapter Six


Chapter Ten

Your Vision 2.0 & Mentorship

Chapter Three

Gaps in Knowledge

Chapter Seven

Opinion vs Fact & Identifying Bias

Chapter Eleven

This Unit and Your Future

Chapter Four

Brainstorming to Focus

Chapter Eight

Communication and Consultation

Chapter Twelve

The Pitch