You have your better question and an idea of how you will use entrepreneurship or intrapreneurship to help answer it. Now you need support to build your idea.
Review tips on how to raise the profile of your idea.
Part One
Pair up with at least one other classmate who is trying to answer a similar question or tackle a similar theme. Collaborate to come up with a plan that will help the group collectively have a greater chance of success. Why collaborate? It’s useful to combine skills with someone else to strengthen your ideas and reach.
What to Include:
- Goal: What is the goal of your better question? How will your idea help answer the question? How will your idea help you advance your career goals? How will you ensure you and your idea have credibility? Who do need to access in order to pitch your idea successfully? What does success look like?
- Identify: Determine what opportunities exist to advance your idea. Weigh the pros and cons of each opportunity and decide on the right avenue(s) to pursue. (Find a team of mentors to help you properly develop your concept, meet with businesses and stakeholders who might endorse your idea, generate publicity and buzz to create demand for your idea, apply for funding or investment to develop your concept.)
- Analyze: Determine what skills and resources your group possesses to help promote your ideas. Note any skill gaps in the group and create a plan for how you can overcome these weaknesses.
- Create a Timeline: Determine the steps you will take to build support and assign a timeline for each step.
- Pitch: Create a clear and descriptive pitch that you can use to build support for your work. Make sure it’s short, energetic, interesting and explains the question your idea seeks to answer. Remember, your audience will have no knowledge of what you’re doing or why. And also remember, by collaborating, you’re working to ensure each idea in your group succeeds.
When your plan is complete, pitch your ideas to the audience you’ve determined can best help you and get their feedback and/or support.
Part Two
Think about the idea you want to pitch. Write a press release to generate excitement and publicity. (Hint: focus on what makes your idea unique.)
