Why Marketing Skills are Valuable

  1. Promoting ideas, products and services: Marketing skills can help individuals and organizations promote their products, services or ideas effectively, which can lead to increased awareness, sales and/or reach.
  2. Understanding the needs of your target audience: Marketing skills can help individuals and organizations better understand consumer or audience needs and preferences, which can inform better products and outcomes.
  3. Competitive advantage: Effective marketing can provide a competitive advantage by differentiating products, services and ideas from those of competitors.
  4. Brand awareness: Marketing skills can help individuals and organizations build brand awareness and recognition, which can enhance reputation and increase loyalty, creating a bigger following or impact.
  5. Customer engagement: Marketing skills can help individuals and organizations engage an audience effectively, which can build relationships and increase satisfaction for all involved.
  6. Innovation: Marketing skills can also be used to identify new opportunities and develop more innovative products, services or ideas.

Marketing Pro Tips

  1. Research your audience. Who do you want to target? What do they like? What do you want them to do? Have a clear ‘ask’ or request.
  2. Research any competitors or others who are working in the same space. How will yours be different? More impactful? Is there room for collaboration?
  3. Determine the message you want to use to engage your audience. What tone should you use? Humour? Positive messaging? Shock value?
  4. Research the best ways to connect with your audience. Is it online? What platform? Or is in person more effective?
  5. Get your message out on your platform(s) and monitor the feedback. 
  6. If your marketing pitch doesn’t work, try a different method by starting at the first step again.